In this guest post, Stefano shows several tricks and hacks to get the best from your Product Hunt’s launch!
The topic of this post has been extracted from “How To Launch On Product Like A Boss” with an update for 2018!
Do you want to make a successful launch on Product Hunt? Read it! 👇
Ok, online you can already find a lot of guides on “How to Launch on Product Hunt”, but here’s the reason why you need to read this one.
This isn’t just a guide on “How to Launch” this is a guide about “How to Hack your Launch on Product Hunt!”, where I will explain some HACKS that helped us to make JotURL the first product of the day.
And yes, you can replicate them right now!
JUST A LITTLE INTRO:
I’ll tell you right away, yes, it’s worth it, as long as you do not underestimate all the preparation behind the launch.
There are 5 main reasons, let’s see them together:
I’ve heard many stories of collapsed servers due to too many requests for access.
Launching on Product Hunt generates a large influx of visitors to your site, so be prepared.
Here you find the screenshot of our GA, not bad at all, right? 🙂
You will end up in the spotlight, you will receive lots of requests and lots of interest from other Product Hunt users.
We have received a lot of interesting feedback from serial users of digital products.
This allowed us to understand a lot about the use of our platform, about the users’ wishes, their “Aha moment” and much more.
Perhaps the most underrated aspect in the prelasty but one of the most appreciated in the post launch.
At 10 days from the launch date, we registered 346 new members of JotURL, and this number is constantly growing.
5. The Experience
It was a fantastic experience, which I recommend to anyone who has a digital product or wants to give visibility to his start-up.
We have created an incredible network of contacts, got advice from many experts in the field and learned a lot from this experience.
Do you want a tip?
If you have not yet launched on Product Hunt, take the idea of doing it very seriously 🙂
OK, IT’S HACKING TIME!
[#1 HACK] Shipping and Import Contact page
Growth hacking with Product Hunt SHIP
You can upload a list of emails and those people automatically get subscribed to your upcoming launch.
How to take advantage of this:
- Export LinkedIn connection emails
- Export Facebook friend emails
- Export your actual email list (hopefully, you have one)
Import into Product Hunt.
Time to rock ‘n’ roll!
This discovery made me a quote from Josh Fechter in his BAMF group.
So, why should I explain it to you, when you can read it directly from Josh’s post?
NB I have included only the contacts of our newsletter that had agreed to receive our emails, but as Josh explains, you could also import LinkedIn contacts, Facebook, etc.
[#2 HACK] Tracked link in a Facebook Group
Let’s start from an assumption, I wanted to run Facebook Ads during the launch day.
But I do not like to waste budgets and to do that I needed a very profiled audience.
The users of the BAMF group were perfect, marketers & founders, of which certainly a large percentage enrolled in Product Hunt.
To label them with a remarketing campaign, users would have to visit our site (impossible, in many groups like BAMF no external links are allowed), the only possibility was to insert a Google Drive link.
You needed valuable content.
Hence the idea: scrape CMO e-mails and CEO from a US site (e-mails were public, simply could not be easily exported), then we uploaded the file on Google Drive and tracked the link with JotURL, associating our Facebook pixels.
We write the post, cross fingers and click on “public”.
Two hours later and our post was approved!
The results? Find them in the image below.
The day of the launch I did nothing but start Remarketing Ads on this audience.
Score of relevance to 9 and many clicks at a super low cost 🙂
[#3 HACK] Guide
Value, value, and more value.
What could we do to capture the attention?
Write a guide!
We started writing the first 3 chapters of the “DEFINITIVE GUIDE ON LINK TRACKING” and we posted it in some Facebook groups on the day of the launch.8
Excellent feedback and some extra upvotes.
[4# HACK] Conversions and Retargeting
In the days following the launch, we started other retargeting campaigns with Facebook on users who had visited our website, communicating the LTD present on Siftery.
With the “conversions” feature, we know exactly which retargeting campaigns are converting.
Why did we use this feature?
Because the Facebook campaign does not bring the user to our site, but to Siftery Deals, so we would not have had direct control of conversions.
Here they are!
[5# HACK] Easy Deep Link on Product Hunt
The Product Hunt community mainly uses the desktop platform, from our GAs only 13% came from mobile.
But why not take advantage of the opportunity to allow these users to use the App?
We then developed Easy Deep Link, a feature that with a simple click enabled the user to access the JotURL page
directly from the Product Hunt app (but there are many other apps already preset).
Feedback was very positive and certainly allowed us to reduce friction points to mobile visitors who had the app installed.
It is a very simple and immediate feature that I often use to make users seamlessly migrate from Facebook to Instagram and vice versa.
Finally, you can forget about the odious Facebook login in the browser!
We have come to the end, I hope this guide has been useful if you have a product to launch, do not think twice and do not wait for it to be perfect.
Take courage, study, prepare and launch your product!
Last but not least, if you have any questions to ask me I will be happy to answer and help you!
Now it’s your turn!