Customer success is more than a buzzword. It is a complete customer experience strategy that you should incorporate into your business model. Businesses know the importance of customer success and this is a reason why customer success platform usage increase from 25% to 43% from 2015 to 2018. If you’re new to customer experience and don’t know a lot about it, you can seek help from leading customer success blogs that publish helpful and actionable content.
Here is a list of the leading customer success blogs that will provide you with all the insights, strategies, and help you need.
12 Best Customer Success Blogs 2020
1. Sixteen Ventures
Sixteen Ventures by Lincoln Murphy is one of the best blogs on customer success and customer-centric growth. Murphy is a leading customer success consultant, keynote speaker, and author. He publishes actionable content on customer engagement, customer success, customer experience, and everything on customer-centricity. If you want to learn everything from basics to advanced customer success, Sixteen Ventures is the blog you need to subscribe to.
Here are some of the best posts from the blog:
- Success Potential: Real Customer Success Starts Here
- What Are The Best Customer Success KPIs?
- Customer Success is a Simple Concept (Don’t Overthink It)
2. Groove Blog
It’s a blog by Groove which is a platform that lets you improve customer experience via different techniques. Their blog covers a whole range of different topics including customer success, customer experience, customer service, and customer support. The posts you’ll find on Groove blog are very detailed and actionable. Additionally, they tend to publish a lot of case studies too that are great for motivation.
The best posts are:
- Customer Success: Your Next Growth Engine
- How We Measure and Optimize Customer Success Metrics in Our SaaS Startup
- A Customer Centric Approach: 5 Ways Steve & Kate’s Camps Earns ‘Customers for Life’
3. For Entrepreneurs
How about reading content from a blog that’s #2 on Forbes list of 100 best websites for entrepreneurs? For Entrepreneurs by David Skok is a blog for entrepreneurs that publishes some of the best content on customer success. It has a customer success category where David has published some of the best long-form posts that are worth reading and sharing.
The top posts on the blog are:
- Managing Customer Success to Reduce Churn
- Measure Customer Engagement: Increase Conversion and Lower Churn
- Top Two Reasons for Churn
4. Gainsight Blog
Gainsight blog is one of the leading blogs on customer success and customer experience. It publishes content customer segmentation, customer experience, customer success management, churn management, customer satisfaction, and similar topics. The best thing about Gainsight customer success blog is that it publishes different types of content including articles, webinars, guides, podcasts, and more.
The top posts include:
- 5 Strategies The Best Customer Success Orgs Are Rethinking For 2020
- Essential Guide to Customer Success Management
- A New Inbound Approach To Customer Success
5. Natero Blog
Natero blog publishes in-depth and actionable articles on customer success. Their blog is focused on customer success specifically where you’ll find content on customer success intelligence, customer success analytics, customer success operations, customer onboarding, and customer success management. The top posts from the blog are:
6. UserIQ Blog
UserIQ blog is fairly diversified as you’ll find a wide range of different article types such as news, from the experts, events, product updates, and customer success articles. You’ll find articles on customer centricity, customer success management, customer engagement, customer growth, churn management, and more. If you are a fan of precise posts, this is the blog you should follow.
Here are the top picks from the blog:
- 4 Things Customer Success Leaders do Differently
- From the Experts: The Most Debated Customer Success Topics
- Best Apps and Tools for Customer Success Teams
7. ChurnZero Blog
ChurnZero is a blog that’s dedicated to fighting churn and retaining customers. These guys have published a lot of quality posts on their blog related to customer success and churn management. You’ll find a lot of long-form content on the blog with actionable content that you’ll love. The best posts on customer success on the blog are:
- 20 Customer Success Predictions for 2020
- The Customer Success Manager’s Guide to Fighting Customer Churn
- Serious About Customer Success? Your CRM is Not Enough!
HubSpot needs no introduction. It’s the best blog out there where you’ll find lots and lots of high-quality articles on customer success from experts. HubSpot covers several topics including customer experience, customer retention, and general marketing. The best thing about HubSpot is that it publishes a lot of content so you’ll find pretty much anything and everything related to customer success. Don’t forget to use the “Search the Blog” feature.
Here are the top articles on customer success:
- Customer Success vs. Customer Support vs. Customer Service: What’s the Difference?
- What Is Customer Success?
- How to Align Your Marketing and Customer Success Teams
9. Intercom Blog
Intercom has an awesome blog that isn’t specifically about customer success rather it covers sales, marketing, growth, support, and more. You’ll find a lot of interesting data-driven articles on their blog. Intercom also publishes podcasts that are worth listening to. It publishes articles on customer onboarding, retention, and other several other related topics that will be of interest to any customer success manager.
The best articles on customer success are:
- What’s your hierarchy of customer success?
- How to balance customer success and revenue in sales
- Customer retention is the new conversion
Previously known as ConversionXL, CXL is one of the best blogs on customer success that publishes data-driven long-form articles. If you love reading long articles that provide examples, case studies, lots of data, images, and actionable techniques, you need to stick with CXL. Most of the content published by CXL is on conversion but since conversion optimization is part of customer success, therefore, you’ll find some of the best articles on customer success, retention, churn management, and customer acquisition on CXL.
Here are the top articles from the blog that you must read:
- The Science of Increasing Customer Loyalty
- 9 Case Studies That’ll Help You Reduce SaaS Churn
- Customer Journey Maps: A Step-by-Step Guide
11. Zendesk Blog
Zendesk is home to the most interesting content on customer success and customer engagement. It published long-form actionable articles that deliver value. You’ll love reading content on Zendesk because it’s always helpful, easy-to-read, and actionable. The focus of the blog is on customer services but you’ll find content on customer engagement and customer success too.
The top articles on Zendesk are:
- Customer success for the win-win
- Measuring success in a customer experience world
- Beyond “buy 10 get one free”: What is customer loyalty?
12. Emojics Blog
Emojics has a customer success blog where you’ll find data-driven and actionable articles on customer feedback, customer success, and customer satisfaction. Emojics is a customer feedback collection tool so the content we publish on our blog focuses on customer feedback, customer experience, and customer satisfaction.
Here are the best articles for you:
- Customer Satisfaction Score Benchmarks by Industry
- Guide to Customer Satisfaction Score (CSAT)
- 5 Best Ways to Measure Customer Satisfaction
13. Custify Blog
Custify is a great blog dedicated to SaaS businesses. Their main focus is helping readers learn how to proactively manage their customers in real-time. They do a great job addressing every facet of Customer Success, including CS management, customer service, account management, and Customer Success software. Customer Success Managers will also enjoy reading articles on churn reduction, onboarding and improving user retention.
Our top picks from the blog include:
1. 9 SaaS Customer Success Experts Reveal Their Best Advice For 2020
2. A SaaS Business’ Guide To Building Customer Success
3. Customer Success Managers Aren’t Just Account Managers With New Titles
14. SmartKarrot Blog
If you are looking for a blog that covers all aspects of customer success, experience, product adoption, customer engagement, and much more, then you must look no further than SmartKarrot blog. This will give you the knowledge on a whole range of buzzing topics surrounding Customer Success space. SmartKarrot is one of the most intelligent, actionable platforms to operationalize and scale customer success from onboarding to advocacy.
Some of their best articles are:
1. The Importance of Cross-Departmental Collaboration for Customer Success
2. What is Customer Revenue and How to Optimize It?
3. How Marketing and Customer Success Can Collaborate to Drive Business Growth
These customer success blogs publish the best content that you’ll love to read. What you need to do is subscribe to these blogs so you get notified when new articles are published.
Reading articles isn’t enough. You have to take action. Implement techniques and strategies so that you can grow your business.